Located in the heart of Downtown’s FiDi (Financial District), 25 Broad Street was created as a turn of the century marvel. At the time of its completion in 1902, the “Broad Exchange Building” was the largest and most valuable office building in all of Manhattan. Designed by the renowned architectural firm of Clinton & Russell, the building was constructed to the highest technological and aesthetic standards of the day. Just one block from the New York Stock Exchange, 25 Broad Street was instantly recognized as one of the most desirable addresses for Wall Street’s brokers and bankers, providing headquarter facilities for Paine, Webber and Company for nearly seventy years.
The impressive street presence and unbeatable location of the Property inspired the previous owner to undertake a comprehensive conversion of 25 Broad Street which was completed in 1997 into 346 luxury residential rental units. The dramatic transformation of the Property ushered in a wave of subsequent residential conversions, giving rise to the 24/7 residential community that is now flourishing Downtown.
The Property’s beautifully renovated lobby preserves the turn-of-the-century grandeur of its original design, adorned with artistic terrazzo floors, marble pilastered walls and ornately coffered 18-foot ceilings. Sweeping marble staircases greet tenants and visitors as they make their way to the hardwood reception desk, which is manned 24-hours a day by in-house security personnel, and a dedicated doorman. The resident and guest experience upon entry to the building is unrivaled in this market.
During the 1997 conversion of the Property, The building was gut-renovated and state-of-the-art-building systems were installed and comprehensive amenities designed to complement the building’s landmark architecture and unbeatable central location. The result was the creation of one of Downtown’s most luxurious residential assets, renamed “The Exchange”. As part of the renovation, all major building systems were replaced, including a new roof, new elevators, and a complete overhaul of the HVAC system.
For the discerning professionals and families of Wall Streeet, 25 Broad Street offers an unrivaled package of amenities. Spacious apartments with large windows and ceilings up to 14 feet provide ample light and air, while the levels of apartment finish meet the highest standards of quality.
Completed in 1902, 25 Broad Street elicits a sense of elegance associated with another era. The imposing faade reflects the stature of the elite firms it was designed to serve, utilizing a tripartite composition favored by New York’s most fashionable turn-of-the-century skyscrapers. The timeless design includes a base of rusticated granite segueing to a classic design of buff colored brick with terracotta trim. The austere grandeur of the building continues to resonate today, its clean lines and understated ornamentation evoking the unwavering strength of Wall Street as the world’s financial capital. As such, it comes as no surprise that 25 Broad Street has been officially recognized as a landmark of both historical and architectural significance on both the local and national level.
The key elements of this prime, mixed-use residential asset include:
- 346 residential units on floors 3-21 totaling 377,000 square feet.
- Approximately 30,000 rentable square feet of prime office and retail space.
- A roof-top observation deck and a luxury gym facility which features an indoor swimming pool, steam room and state-of-the-art exercise equipment.
Another unique feature included in the amenity package is Salon 25. The Salon 25, located on the ground floor is a full service day spa, offering the full gamut of spa services, including massage, manicures, pedicures, and facials. Each tenant floor features laundry rooms and large private storage cages. Apartments are provided with latest technology in telecommunications connectivity, including the option of multiple cable carriers and high speed internet access lines.